INDUSTRY:
BRANDING
YEAR:
2026
EXPERIENCE:
BRAND IDENTITY, EVENT BRANDING, VISUAL COMMUNICATION
TOOLS:
ADOBE ILLUSTRATOR, INDESIGN, PHOTOSHOP
ALUN ALUN BRANDING
brand identity.
As part of a university branding project, I developed a refreshed visual identity for Alun-Alun, an Indonesian cultural night market organised by PPIA Victoria. The identity was designed to capture the festival's energetic atmosphere while celebrating Indonesian culture through a modern and cohesive visual language.
visual system.
A flexible visual system was created to ensure consistency across all festival communications. From editorial layouts to promotional materials, the system establishes clear design principles that can be adapted across a variety of applications while maintaining a recognisable brand identity.
brand applications.
The visual identity was applied across a range of physical and digital touchpoints to demonstrate how the brand would come to life during the festival. These applications showcase how a consistent identity can enhance the overall visitor experience.
